The mysterious, maybe-sequel to Cloverfield, 10 Cloverfield Lane had an overwhelmingly successful weekend with MoviePass members and ended up taking the lead over newcomers at the box office as well.
Not a bad result for a movie that was pretty much just announced within the last few months.
10 Cloverfield Lane ended the weekend with 33% of the member check-ins and a strong second place at the box office with $25.2M. Given its solid 90% on Rotten Tomatoes, this might indicate a good hold in the coming weeks, but with the Divergent sequel and Midnight Special next weekend, plus Batman vs Superman the following, its time in the top 5 of the box office may be short-lived.
In second was Sacha Baron Cohen‘s new character comedy the Brothers Grimsby. It took second place with members at 11.5%, but at the box office, it fared more poorly, only taking around $3.2M to take eighth place. It’s Tomatometer rating of 38% couldn’t have helped it too much, although Cohen recently said in a Reddit AMA that he doesn’t care too much about broad appeal of his movies and only makes them for his core audience. For him, this might be a success, but by other standards, this one unfortunately fell flat.
The bottom three for our top five ended up with holdovers from last weekend. In a close third was Zootopia, which took 10.7% after dropping 52% from its opening weekend last week. It ended up beating out 10 Cloverfield Lane at the box office with around $50M.
Fourth place was Whiskey Tango Foxtrot, taking 7% on a drop of 60%, and in fifth was London Has Fallen with just under 7%, dropping farther: 63% from last week.
What’s next week? As I said, there’s the next chapter of the Divergent series coming: Divergient: Allegiant. I have a feeling that will do very well, but I’m also curious to see how the Michael Shannon-starrer Midnight Special will do. It’s got a similar appeal as 10 Cloverfield Lane: a realistic, mysterious sci-fi thriller. Maybe it’ll see a similar level of success. We’ll also see the faith-based Miracles From Heaven open on Wednesday, but given the lack of success of the Young Messiah with the MoviePass audience (3.4% for sixth place), I don’t foresee it taking a big share of the overall weekend.
Which movie will you be going out to next week? Drop us a line and let us know in the comments below.