The big blizzard this weekend didn’t stop some theater owners from shutting down their projectors or movie-lovers from whetting their cinematic appetites. We saw about a 2% drop in our usual check-ins with much of the east coast hunkering down, but there was still an interesting battle amongst the premiering movie this weekend.
The biggest draw this week for members was the Robert DeNiro, Zac Efron-starring comedy Dirty Grandpa. The odd couple pairing didn’t make a critical success (7% on Rotten Tomatoes) nor a box office hit (#4 with $11.5M nationwide), but it did enough to grab first place for members with 14% of the weekend.
In a neck and neck battle for second between the other two new releases: horror film the Boy and the teen adaptation the 5th Wave. The Boy had a slightly higher critical appeal (29% vs 5th Wave‘s 18% on Rotten Tomatoes) and higher box office take ($11.2M vs $10.7M), but members seemed to buck the trend. The Chloë Grace Moretz starring actioner grabbed 12.9%, just above the Boy, which ended with 12.1%.
Bringing up the rear of the top 5 was 13 Hours: the Secret Soldiers of Benghazi, which dropped 62% from last weekend to arrive at 6.4% this weekend. Oscars-favorite the Revenant is still holding fifth with 5.9% after dropping 57%, and it’s also still strong at the box office: an estimated $16M take for this weekend gave it the first place position.
What’s next week? A crowded weekend includes something for everyone: Kung Fu Panda 3 for the families, the Finest Hours for those craving something suspenseful and action-packed, and Fifty Shades of Black for those looking for a bit more adult-targeted humor. We’ve also got Natalie Portman starring in Jane Got a Gun that will be in limited release.
What’s ending up on top? I’m thinking the heroism and highly relevant “weather/storm content” is going to be a draw this weekend and we’ll see the Finest Hours at the top of the list. I personally can’t resist a Wayans Brothers (ok, just one of them for this go around), so I think Fifty Shades of Black will be in the #2 slot, with Kung Fu Panda 3 coming in at #3.
What did you see last weekend? What are you going to see next weekend? Give us your personal breakdown in the comments below.