Happy MLK Day and 3-day weekend to all. We had an interesting past few days for members that resulted in a very tight grouping in the top 3.
It was not surprising to see 13 Hours: the Secret Soldiers of Benghazi at the top of the list with 16.7% of check-ins for the weekend. I had anticipated Ride Along 2 might have overtaken it, but Michael Bay’s portrayal of the defense of Benghazi held up. At the box office, it ended up as a flop: only taking an estimated $16M so far to wind up in fourth place.
Not much farther back, there was a surprise second place: Iñárritu and DiCaprio were able to hold on with the Revenant and took 13.8%, dropping 54% from it’s huge 30% take from last weekend. Similarly, it held strongly at the box office to take second place with an estimated $29.5M.
Ride Along 2, a movie I thought would be in first place and took a huge portion of the box office this weekend ($34M), ended up just behind the Revenant with MoviePass members, taking 12.4%. In fourth, the Big Short held on to take 5.3% after a 26% drop, and the unfortunate animated newcomer Norm of the North ended up at the bottom of the top five with 4.3%.
What’s next week? We’ve got a few big releases coming up next weekend, the top two I think will end up being Dirty Grandpa, starring Zac Efron and Robert DeNiro, and the 5th Wave, the post-apocalyptic sci-fi adaptation starring Chloë Grace Moretz and Nick Robinson. I’m kinda rooting for Dirty Grandpa to take the lead, but fans of the 5th Wave book series will likely show up en masse for the movie.
The other two releases of the weekend are the Boy, a supernatural horror movie about a married couple that raises a living doll as a boy, and Mojave, an indie thriller starring Garrett Hedlund and Oscar Isaac. I’ve not seen much marketing for these movies, so unless there is a torrent of great word of mouth, I don’t predict big numbers for these two. But you never know! 🙂
What did you see last weekend? What are you going to see next weekend? Give us your personal breakdown in the comments below.