James Bond came back with a bang, taking an unheard of 40.3% of check-ins for Spectre over the weekend for members, along with an estimated $73M at the box office. What a statement!
After a lackluster few weeks, this was a super strong weekend, more than doubling the check-ins from last week for the #1 spot, which was Burnt for members.
To take a strong second place was the comic strip adaptation The Peanuts Movie, which grabbed 11.2% of check-ins. With a dry spell of family fare at the theater, Charlie Brown likely drew those that couldn’t make the PG-13 cut or ran into sold out shows of Spectre.
At the box office, Peanuts did equally well, pulling in an estimated $45M for the weekend.
Looking farther down the rankings for members, hold-over Burnt dropped 70% to arrive at third with 4.7% of check-ins, followed closely by Steven Spielberg’s Bridge of Spies, which has been holding on nicely since it’s premiere almost a month ago. It took 4.2% after dropping 41% from last week. Taking fifth place was Our Brand is Crisis, dropping 73% to arrive at 3.2%
What’s next week? The high season is here! I’m thinking Spectre will hold on to the lead or a strong second, drawing in some members that maybe ran into the sold out shows or didn’t get a chance to see it this weekend. The 33 seems like it’ll be the one to beat of the newcomers: I can’t see too many people being in the mood for a Christmas movie yet like Love the Coopers. We’ve also got the Brad Pitt/Angelina Jolie starring indie, By The Sea opening in 10 theaters. With that few locations, it could generate some awards buzz but unlikely to make a dent in the weekend rankings.
But who knows? 🙂