While the box office struggled this weekend, coming in at the worst of 2015 so far, newcomers Burnt and Our Brand is Crisis proved to be enough of a draw to get members out, coming in at first and second with 16% and 12% respectively.
The other wide release of the weekend, a Scouts Guide to the Zombie Apocalypse, did not fare quite as well, although it was able to crack the top 5 with 6%.
The rest of the top 5 was made up of hold outs from previous weekends. Steve Jobs dropped 61% to arrive at third with 8.1%, and Steven Spielberg’s well-reviewed Bridge of Spies dropped 33% to arrive at 7.1% and the number 4 spot.
Dropping out of the top 5 but taking a notably more graceful drop to sixth was Crimson Peak. It only dropped 30% from last week to grab 5.6% of check-ins. My money is on the Halloween weekend pushing more members to the spookier fare, but a movie like the Last Witch Hunter, which would have fit that bill, left the top 5 in a hurry, dropping 58% from last week.
Around the nation, it was a sad weekend, with all new releases barely managing to grab $10M in receipts combined. Even though I predicted Our Brand is Crisis to not find an audience (it ended the weekend at $3.4M), I expected more from Burnt, which only grabbed $5M, losing the number 4 spot to Hotel Transylvania 2 at $5.8M. The top movies turned out to be the Martian at #1 with $11.4M, then Goosebumps with $10.2M, and Bridge of Spies with $8.0M. A Scouts Guide, which should have been successful with the Halloween crowd, likely suffered from an experimental release schedule and only made $1.7M.
What’s coming next weekend? The much-anticipated release of Spectre will likely ease the woes of the studios and exhibitors from this past weekend. It’s been breaking records through its international release, and I’m betting it’ll be similarly successful here. I’m thinking it’ll land in the high 20%s for check-ins. We’ve also got the Peanuts Movie debuting nationwide next weekend, but our members will likely favor the action fare over the kid content, as seems to usually be the case. Keep an eye on the limited release of Trumbo, starring Bryan Cranston, which will likely have some awards buzz around it and could do very well when it eventually opens nationwide.