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The recent months at MoviePass have been dynamic. In June, we welcomed a new CEO. In July, we began researching new plan options. In August, we raised prices. So much change, in so short a time, can be overwhelming. We apologize for any inconvenience this may have caused.

It is our mission to make going to the movies easier. We are working to accomplish it by building the best theatrical subscription company possible and by continuing to usher in a revolutionary way of seeing cinema.

Throughout the years, we’ve listened to your feedback regarding service functionality and increased options. And as with any start-up company, we’ve encountered challenges along the way—from rising ticket prices to theater participation. However, we are still committed to providing an amazing experience to you. Recently, we removed the 24-hour clock, added additional theaters to the platform, and begun implementing e-ticketing and premium experience options with participating exhibition partners.

We appreciate your continued support in driving innovation for the cinematic experience. We look forward to growing together.

Thank you,

The MoviePass Team

27 thoughts on “A Letter from the MoviePass Team Leave a comment

  1. So does this mean that those of that were ‘selected to participate’ in the two or three limited plans can now go back to an affordable MoviePass subscription such as those advertised on the web page?

    • Based on the abject douchiness with which the “pruning” of so many long time users was done, I don’t anticipate it. I’ve actively discouraged all of my friends, family, students and casual business colleagues from ever signing up. The initial “your new rate is $35.00 and will be reflected in your billing.” became “we have new rate plans, I’ve emailed you a link with details. Call us back and let us know what you want to do!” left such an unbelievably bad taste in my mouth that I’m still discussing the possibility of a class action lawsuit over it. I doubt it will happen though, the sleazeball legal team at MoviePass is at least earning their pay. So, don’t hold your breath. Personally, I see more movies for less than the crappy options they offered me and I doubt I’ll ever go back as long as their new piece of shit CEO is in charge.

    • Anyone interested in teaching these people that bait and switch and punishing members who use the unlimited plan as it’s sold has already been ruled as illegal in the courts on two separate Supreme Court rulings, then join me in a class action suit against MoviePass.

      Email your full name and contact email address to moviepassclassaction@gmail.com.

  2. As a former subscriber driven to drop out due to your “experiment”, this simply isn’t good enough, MoviePass. Try harder, please. And let us know when you’ve got your act together once and for all!

    • I was JUST raised up to $45 last month because of your removal of the 24 hour clock, and increased ticket prices. Well, what’s the reason that you’re increasing me AGAIN? Now, a month later, I’m told that I’m going to be charged $50 a month? Why? Your answers are the same reason that it was for my last HUGE increase last month. Even those answers are flawed to hell. You say you removed the 4 hour clock but purposely reset your clock at 3am so that nobody could see a midnight showing if they wanted to. Also, saying prices have increased in my area is BS. The most it’s gone up is like $0.50 in a year or more. I live in NY, not NYC. My tickets cost and have always cost $9-$15. I’d also like to know how you’re running a company that charges so many people different prices with different plans. It’s ridiculous. You also say that you’re raising prices because of how often people are going to the movies…well, that’s because they’re trying to keep up and get their money’s worth because of your price increases. So every time you raise your price, we are forced to go more and more to keep up, and then in return we get charged more because of it? How is this fair? I used to praise this company, and I used to see plenty of others doing the same. It’s a shame that within a years time, so much has changed. All I see now are angry people, and people canceling. Which I’m starting to believe is exactly what you want because any time it’s questions, cancelling is every customer service reps first response.

    • I was just raised to $45 last month, and just yesterday received an email stating that I’ll be raised to $50 next month. So, looks like another $5. I’m also hearing people state that they’re being raised to $100.

  3. I was JUST raised up to $45 last month because of your removal of the 24 hour clock, and increased ticket prices. Well, what’s the reason that you’re increasing me AGAIN? Now, a month later, I’m told that I’m going to be charged $50 a month? Why? Your answers are the same reason that it was for my last HUGE increase last month. Even those answers are flawed to hell. You say you removed the 4 hour clock but purposely reset your clock at 3am so that nobody could see a midnight showing if they wanted to. Also, saying prices have increased in my area is BS. The most it’s gone up is like $0.50 in a year or more. I live in NY, not NYC. My tickets cost and have always cost $9-$15. I’d also like to know how you’re running a company that charges so many people different prices with different plans. It’s ridiculous. You also say that you’re raising prices because of how often people are going to the movies…well, that’s because they’re trying to keep up and get their money’s worth because of your price increases. So every time you raise your price, we are forced to go more and more to keep up, and then in return we get charged more because of it? How is this fair? I used to praise this company, and I used to see plenty of others doing the same. It’s a shame that within a years time, so much has changed. All I see now are angry people, and people canceling. Which I’m starting to believe is exactly what you want because any time it’s questions, cancelling is every customer service reps first response

  4. As a member of the retirement group I am on a very fixed income of social security, a VA disability check and a very small retirement check. I had to drop my memberships for my wife and myself because of affordability. Now I see that getting back on the plan and seeing more than one movie a month has become nearly impossible. Why not think of us from time to time?

    • Sadly, they are a typical American company, dedicated to stock dividends and squeezing whatever they can from their “loyal customers.” I hope that you’ll explore early bird and discount showings instead. As a retiree, hopefully you have the schedule freedom to take advantage of those better deals.

  5. I loved Movie Pass and recommended it to several people for over 2 years… then you kept messing with the pricing. And when it was $99 a month for me to use it (your pricing sent to me if I wanted the same service), I bounced… frankly, you’ve got to estimate that this is just like any other co-op. There are going to be some heavy, heavy users who will go every single day (i.e. costing you $300 monthly to pay for the tickets they use 30 x $10 per ticket). However, there are also going to be some lighter users who make up for that, who go twice a month or even once a month. It should weigh out, in a single price, not multiple levels of pricing which are just completely absurd. I’ll come back the second I get a reasonable deal no matter how many or how few movies I attend each month.

  6. I’ve been part of the new $99 membership experiment. I think I was specifically chosen because of my frequent use of the service. I was hoping for, if not a return to original prices, at least a return to a more reasonable price. One thing that I find particularly upsetting, is that my wife was not offered the chance to change plans to one of the new price points. She had no interest in paying $99, since she sees far fewer films than I do, but she would have liked to go down to $40 a month for 6 movies, rather than the $45 she’s paying now for a movie a day. But because she wasn’t “selected” to participate in the new price structure, she’s paying more for what she could and should get for less. I’m just bothered that the new price structure experiment was basically sold to us as a regional experiment, for customers in big cities like New York and LA, but my wife and I live under the same roof and MoviePass seems perfectly happy to take an extra $60 a year from her just because they can. She and I are basically given the same freedoms with the service (aside from the fact that I can see 3D movies, which I don’t) but at subscription prices of $64 apart. At this point, I’d just like more consistency. Have more price options for customers but make advantages between plans more clear. I have no current plans to stop using MoviePass, but I am a little disappointed by how things have been handled of late.

  7. Is Movie Pass still employing the rudest one man customer service department? Was a very early and loyal 2 account customer for several years (and would be still, even with the price hike) until a pretty regrettable interaction. Now? Nope.

  8. I sadly had my subscription held/cancelled yesterday. The unequal treatment of their pricing scheme became unbearable. Even if I were a new member, I would lose money on the first two steps. I would be very happy with the unlimited choice, but that is not an option for me.

    Even though I am not a fan of their decision makers, I have always enjoyed interactions with their support staff!

  9. I’d like to think that my use of moviepass was part of the reason for the price hikes. I really did use the hell out of it for the last 7 months, but the amount of the price hike, from $30 to $45, was just too much. That’s the kind of screwing you ease into not the kind you slam into a person

    • Some of us would have been thrilled with a $45 option… Instead, it was $50 for 6 movies or $99 for unlimited. Now, THAT is total crap…

  10. The greedy execs at Moviepass should be ashamed of themselves. How on earth you guys haven’t been hit by a lawsuit yet after all the shady unethical business practices is beyond me. First the price increases, from $30 to $45 then to $99, the ridiculous plan caps limiting users to 6 movies per month (so much for “unlimited” movies advertised on your site), constantly changing prices and the terms of service in the middle of a contract to suit your latest whim, spending months IGNORING customer questions and concerns, now the latest slap in the face is finding out that new customers can sign up for unlimited movies at $50 a month while a bunch of existing customers are still stuck on a 6-movie-a-month limited plan with no option to switch! And you hide behind this ridiculous “test group” excuse when it’s obvious you’re punishing loyal customers who are actually using the service!

    MoviePass is a master at the bait and switch tactics, lure customers in with $30 a month and as soon as they start using the service as advertised you raise their prices and/or stick them in a capped plan. You guys have had MONTHS of complaints and negative feedback about the price gauging and haven’t done one single thing about it other than ignore us. Which is exactly what you want – purge all the heavy users, force them into cancellation and keep costs down. And how convenient that the caps were put in place right in the middle of the summer when people would have used the service the most. Now this insulting blog post that addresses absolutely nothing and offers zero solutions and STILL no option for existing customers to get the same plans that new customers are being offered. The fact that existing customers were forced into limited capped plans while their neighbors can easily sign up for unlimited plans is ridiculous. Congrats to Mitch Lowe for tanking the company barely a few weeks after putting his greedy feet in the door.

  11. This just reminded me I need to call and cancel. I am still in a holding status. Looks like nothing is going to change back. Thankfully my Cinemark has $5 movies all day every day til 6 pm. It’s cheaper for me this way now, 2 x week = 8 a month for $40

  12. Sad to see MoviePass in a desperate scramble to avoid the death-spiral of their own making. Treat our customers well, you prosper (Amazon, anyone?), mistreat them and you perish.

    • The desperate scramble IS sad… Mostly because it shows the utter lack of basic customer service foresight from the new CEO. Either the company was hemorrhaging capital in a way that shouldn’t have ever been possible in be first place or it’s an example of typical Trump-style American greed and fuckery… In any case, it forced me to explore other options and I’m spending way less than $50 and seeing what I want anyway. Good riddance to a good thing turned nasty in the name of bad business practices.

  13. I wonder if anyone really is listening…the modern commercial paradigm is one based on social platforms and word of mouth. By abjectly discouraging previous members of Moviepass to transition to the publicly offered new competitive rates, it has become evident that a class action suit may need to be initiated to either establish a fully open commercial enterprise (discriminating on the basis of previous membership may be considered as a civil rights issue-everyone has a right to the pursuit of happiness), or to permanently set the pricing scale and membership parameters in accordance with common commercial practices. The lack of transitional information and thought out incentives to remain part of the service seem to reflect a badly worded choice at the beginning of Moviepass program: 30 days, 1 movie a day.
    Yet, at a time when good deals are few and far in between, Moviepass underestimated the double edged sword that a disenfranchised, formerly loyal following becomes once it is treated with a complete lack of bedside manner, just cutting people off “one fine day”, with no alternatives.Realize that a little forethought and talking to your membership may open up a synergistic relationship that naturally blossomed at the beginning of the the first Moviepass ticket bought, with clients knowing they had a really good deal.
    Yet another hipster, sad sack attempt at being current or perhaps, an opportunity to elevate movie watching to a new height of ease of access and repeat business for movie pass? Its a simple model of vouchering via credit card. Thats it. If you need help with this process, just ask. Many would love to stay close to the shade of a Movie Pass world where movies are affordable, and your program access for previous members does not suck.

    • It’s clear that they simply don’t give a damn… I’ve had the distinct pleasure of discouraging around 15 friends so far from starting a subscription. After hearing the story (I’d call it horror if it wasn’t non-fiction) of my experience, they all back far, far away… I am not, by nature, a vindictive person, but I will do everything in my power to make sure not a single damned penny of subscription money goes to MoviePass from any of my friends and family.

  14. I keep searching for any class action lawsuits and will spread the news once I find one. I had the card for 2 years and saw 8+ movies a month. Then I got the goons visiting me. I now go to early-bird discounts and $6 All Day Tuesdays.

  15. Well I’m glad I read through these comments before signing up. Also the note from MP is the most sales heavy BS I’ve read in a long time… wow. We’re screwing you because we care!

Make yourself heard!